FishUSA Tackle Blog

FishUSA News, Articles and Events!

What is ICAST?

Every year, thousands of fishing industry leaders assemble for the largest sportfishing trade show in the world. The International Convention of Allied Sportfishing Trades (ICAST) is a showcase of the newest products from various manufacturers worldwide. ICAST is produced by the American Sportfishing Association (ASA). ASA’s main objective is to represent tackle manufacturers’ business interests.

Hundreds of manufacturers will be gathering in the Orange County Convention Center July 15th through 17th in Orlando, Florida, to show off their latest and greatest products. Vendors like Rapala, Shimano, Simms, Okuma and Strike King will all be in attendance. This event also receives a tremendous amount of attention from the media. Outdoor writers will be mingling and gathering as much information as they can for future articles. Hundreds of fishing pros will be working with their respective sponsors to shoot videos on new products. Many retailers, like FishUSA, will be attending the show to view new product as well as build relationships with vendors.

The International Fly Tackle Dealers Show (IFTD) will also be taking place simultaneously with the ICAST show. For years, the two shows were held separately. The change has been well received, and allows retailers to kill two birds with one stone.

The ICAST and IFTD shows are not open to the public, though I do encourage anglers to follow the ICAST website, as well as FishUSA’s website and Facebook page, to see the new releases. FishUSA will be posting plenty of pictures and videos from the show! 

Tight Lines,

Captain Doug

New Rapala Salmon & Steelhead Gear!

When fishermen hear the name Rapala, they think of original floaters, husky jerks, and jigging raps. Most anglers are unaware that Rapala also manufacturers an extensive line of fishing rods and reels. has always been a well known retailer in the salmon and steelhead market. This fall FishUSA will be offering a variety of spinning rods, casting rods, float roads, and center pin reels from Rapala. is committed to offering anglers with the best gear at a low price, and it was a no brainer for us to offer these products for the salmon and steelhead community.

The staff had the opportunity to “play” with the new Rapala rods and reels. We’re blown away with the quality and the features that are present on this gear, and we highly recommend these rods and reels to the novice angler or seasoned pro.

For more information regarding these products, please visit or call us at 800.922.1219.

Tight Lines,
Capt. Doug Straub Staff

Rapala Down Deep Husky Jerk Lures - Now Also Available in Custom Colors!!!

With an oversized deep diving lip and wide-range of fish attracting colors, Rapala’s Down Deep Husky Jerk has become a favorite lure of the Great Lakes angler. The Deep Husky Jerk is hand-tuned and tank-tested to swim perfectly right out of the package and performs well when running fast and deep. The lures neutral buoyancy allows lure to suspend in the strike zone while the tuned internal rattle chamber creates a loud, rhythmic attraction. The premium black nickel VMC treble hooks are sticky sharp and durable, and will take the abuse of anything that swims.

Try the Down Deep Husky Jerk next time you are targeting big water walleye, salmon, trout, bass, and pike. offers these lures in 8 natural colors, 7 glass finishes, and 5 custom colors. These custom color schemes have been meticulously chosen by our own Great Lakes tournament anglers and charter captains. More...

Berkley Flicker Minnow

Berkley has done it again.

They have designed another future classic lure similar to the flicker shad but this time it is called the flicker minnow.

The Flicker Minnow is not only designed by pros, but is also tournament proven to catch fish. This new bait dives deeper and has maximum flash and tail action. The new flicker minnow comes in 2 sizes and 16 different colors. More...

New Renosky Colors

Renosky has released four new custom color lures that are only available at These four colors mimic the basic reflection of light with the design of these extremely effective lures to create a lure that truly duplicates the light reflecting scales of a live minnow. These lures are great for fresh and saltwater game fish.

The new lures have all of the same great features as the standard Renosky Shallow divers such as More...

New Berkley Trilene Transoptic Monofilament Line

Berkley has always been a leader in fishing line technology and this year’s offering is no different.

Trilene Transoptic features a proprietary transition technology which is activated by UV light. Transoptic changes from clear to gold in sunlight and overcast conditions. UV light begins to filter out the farther down the water column it goes, causing this line to return to its clear color after a few feet of water depth. This color changing line is the perfect answer More...