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Rapala Down Deep Husky Jerk Lures - Now Also Available in FishUSA.com Custom Colors!!!

With an oversized deep diving lip and wide-range of fish attracting colors, Rapala’s Down Deep Husky Jerk has become a favorite lure of the Great Lakes angler. The Deep Husky Jerk is hand-tuned and tank-tested to swim perfectly right out of the package and performs well when running fast and deep. The lures neutral buoyancy allows lure to suspend in the strike zone while the tuned internal rattle chamber creates a loud, rhythmic attraction. The premium black nickel VMC treble hooks are sticky sharp and durable, and will take the abuse of anything that swims.

Try the Down Deep Husky Jerk next time you are targeting big water walleye, salmon, trout, bass, and pike. FishUSA.com offers these lures in 8 natural colors, 7 glass finishes, and 5 FishUSA.com custom colors. These custom color schemes have been meticulously chosen by our own Great Lakes tournament anglers and charter captains. More...

New Renosky Colors

Renosky has released four new custom color lures that are only available at FishUSA.com. These four colors mimic the basic reflection of light with the design of these extremely effective lures to create a lure that truly duplicates the light reflecting scales of a live minnow. These lures are great for fresh and saltwater game fish.

The new lures have all of the same great features as the standard Renosky Shallow divers such as More...

New Berkley Trilene Transoptic Monofilament Line

Berkley has always been a leader in fishing line technology and this year’s offering is no different.

Trilene Transoptic features a proprietary transition technology which is activated by UV light. Transoptic changes from clear to gold in sunlight and overcast conditions. UV light begins to filter out the farther down the water column it goes, causing this line to return to its clear color after a few feet of water depth. This color changing line is the perfect answer More...