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Sonar vs. Underwater Cameras



So you've found yourself “hooked” on ice fishing. Good for you. If you are well prepared and vigilant to conditions, ice fishing is a great family activity and fun way to put fresh fish on the table. Whether sitting on a bucket exposed to the elements, inside a homemade hut, manufactured flip-over, or ultra-portable pop-up hub, your tackle and gear options are great and varied. Like open water trolling, ice fishing demands the use of specialized equipment due to the harshness of the environment and behavior of the target fish. Safe ice and safety gear aside, nothing is more important to the modern ice angler than knowing if there are fish below your setup.

Unless you fish crystal clear, typically shallow waters, you just don't know what is under the ice without the use of electronics, specifically sonar and underwater cameras. When the itch to get serious about ice fishing add-ons takes over your financial thoughts, the argument turns to what technology is better? $300 - $600 is not a typical impulse purchase, so it's important to make the smartest purchase possible. You can always save for the option you don't choose, as long as you fill your most important needs first. Typically the big names in the game offer the best equipment in both performance and durability. The question remains the same. Camera or sonar? FishUSA.com is here to help More...



Rapala Down Deep Husky Jerk Lures - Now Also Available in FishUSA.com Custom Colors!!!

With an oversized deep diving lip and wide-range of fish attracting colors, Rapala’s Down Deep Husky Jerk has become a favorite lure of the Great Lakes angler. The Deep Husky Jerk is hand-tuned and tank-tested to swim perfectly right out of the package and performs well when running fast and deep. The lures neutral buoyancy allows lure to suspend in the strike zone while the tuned internal rattle chamber creates a loud, rhythmic attraction. The premium black nickel VMC treble hooks are sticky sharp and durable, and will take the abuse of anything that swims.

Try the Down Deep Husky Jerk next time you are targeting big water walleye, salmon, trout, bass, and pike. FishUSA.com offers these lures in 8 natural colors, 7 glass finishes, and 5 FishUSA.com custom colors. These custom color schemes have been meticulously chosen by our own Great Lakes tournament anglers and charter captains. More...

Berkley Spooling Station

Congratulations to Robby Liming for winning the Berkley Spooling Station giveaway!

We have contacted you via email and will ship the prize as soon as you confirm your shipping address.

Stay subscribed for future giveaways!

-FishUSA.com staff-

Kayak Fishing


It is kayak fishing season! Well, it seems that way as summer starts and more anglers are starting to explore kayak fishing. Kayak fishing is great for adventurous anglers or for those who want to get out on the water, but cannot afford a larger boat. Kayaks give anglers the ability to access smaller and shallower fishing areas and to reach places that bigger boats or even shore anglers cannot reach. Plus, there's the added More...


Five Crappie Soft Plastics You Need To Try!

Summer is finally here! As the water heats up, crappie schools move to deeper water. Vertical presentations are ideal for pulling suspended slabs from their cool-water feeding zones, and when the schools of baitfish become impossible to net the savvy angler breaks out their squishy arsenal. Soft plastics can be tipped with meat (grubs, minnow heads, worms, etc.) or More...

New Renosky Colors

Renosky has released four new custom color lures that are only available at FishUSA.com. These four colors mimic the basic reflection of light with the design of these extremely effective lures to create a lure that truly duplicates the light reflecting scales of a live minnow. These lures are great for fresh and saltwater game fish.

The new lures have all of the same great features as the standard Renosky Shallow divers such as More...

Spring Trout Spinning and Fly Tackle Checklist


Late winter is a great time to check over your gear for the approaching spring trout season. Whether you fly fish or use conventional tackle - a simple rundown of the basics will get you off to a great start. Trout tackle essentials include rods, reels, terminal tackle, lures, flies, bait and wading gear.

1. Rods

It’s really important to check your fishing rod’s guides, ferrules and reel seat. Grab each guide and make sure they are secure. Inspect the thread wraps and epoxy for damage. A guide that breaks while you have a fish on can cause the line to break, ending with the loss of a fish. The rod ferrules on multi-piece fishing rods are what give the rod the overall strength, similar to that of a one-piece rod. Again, inspect the epoxy and wraps on these areas for damage. The rod’s reel seat should clamp down on the reel’s foot tightly and should have a solid connection inside to the rod blank.

If you find damage, it may be time for a new spinning rod. Some favorites More...


Lindy 360 Ice Jig

The Lindy 360 Ice Jig utilizes a revolutionary concept to create a rotating jig. Featuring a body that rotates on an internal axle, this jig produces an impressive amount of movement, flash, vibration, and water displacement. These factors are often critical to producing strikes. Once the jig is underwater, the body taps against More...

Ice Fishing Plastics

For several years now manufacturers such as Berkley, Custom Jigs and Spins, Nothland, Lindy and Little Atom have been producing micro-sized plastic baits designed specifically for the ice fishing angler. This past season we saw new bait releases from Clam, VMC and Trigger X. These baits are not simply a fad, they are here to stay because they work great. Sure, there are times when natural bait is all the fish are keying in on. Many anglers still start the day off jigging a live minnow or waxie, but for times when the bite is off, the appeal of More...